Thanksgiving weekend is the unofficial kick-off to the busy holiday shopping season in the United States. While shoppers have been trending towards online shopping in the past few years, the COVID-19 pandemic has accelerated that even more. In fact, retailers saw an almost 22% increase in online sales this Thanksgiving.

What else did retailers see? Well, if AWS is their cloud provider, they saw a system outage the day before Thanksgiving. Many companies – including iRobot, Roku, and The Washington Post – reported on their Twitter account that they were being impacted by the outage. And while AWS reported that it had resolved the issue by early Thanksgiving morning, I’m sure many business owners didn’t sleep well that night.

The outage could not have come at a worse time for retailers using AWS. Slowed performance means a poor customer experience and the chance that customers will leave a retailer’s website without making a purchase. I’m sure that many of them are now considering a back-up plan should another outage hit. In fact, this outage probably shook-up customers of all the major cloud vendors – Azure and GCP included.

So what’s the back-up plan? Adopting a multi-region, hybrid, or multi-cloud strategy that allows you to spread out where your data lives so that an outage on one infrastructure doesn’t completely cripple your business. Many businesses already have a multi-region, hybrid, or multi-cloud strategy in place. Perhaps they have legacy systems that are on-prem and have only started migrating applications to the cloud. Or maybe they are born-in-the-cloud but are using different tactics to better meet the needs of each individual workload.

Regardless, the one thing they probably don’t have with their multi-region, hybrid, or multi-cloud strategy is the right flexibility. Having the agility and flexibility to quickly migrate workloads from one region or cloud to another or from the cloud to on-prem and back again is critical to navigating the business through a vendor outage. All in minutes, not days.

The Silk Cloud Data Platform offers users the flexibility they need to quickly and easily migrate apps and data, even if you simply need to drive more performance and scalability of your environments. You’ll still get the same consistent high level performance Silk offers – 10x faster than you’ll achieve on native cloud alone — no matter where the data is moved to. And with Tier 1 data services such as data replication and zero-footprint clones, you always have an extra copy of your data for disaster recovery.

Ready to outage-proof your AWS? Click here to learn more about the data migration capabilities of Silk.