And now for the details.
Frasers Group Overview
Frasers Group is an online and high street retailer in the UK. It started off in 1982 as a sports brand, Sports Direct, and has since grown to provide consumers with high end luxury, sports, and premium brands including Flannels, Game, USC, House of Frasers, and Evans Cycles.
Being able to react quickly to market demands and operate at scale were very important goals for Frasers Group as they looked to expand further into Europe. To achieve these goals, the team looked to the cloud. Some of the biggest concerns they had were how to maintain costs for their Microsoft SQL Server licenses on the cloud and how to get the ultra-fast performance on the cloud that these workloads demand.